Buckle up, Aussies! The future of electric SUVs has arrived in the form of the stunning 2024 BMW iX. This isn’t your average electric vehicle – it’s a head-turning blend of innovation, luxury, and sustainable power. But is it the right electric adventure for you? Let’s take a closer look.

Pros and Cons

Pros

• Futuristic Design: The iX boasts a bold, almost alien aesthetic that’s sure to turn heads. The massive kidney grille (though non-functional on an electric car) and sleek silhouette make a powerful statement.
• Electrifying Performance: With two engine options, the iX offers a thrilling driving experience. The xDrive40 delivers a solid 326 horsepower, while the M60 kicks things up a notch with a whopping 536 horsepower, launching you from 0-100 km/h in a mind-bending 3.8 seconds.
• Luxurious Interior: Step inside and be greeted by a haven of premium materials and cutting-edge technology. The spacious cabin features expansive panoramic sunroofs and a curved widescreen infotainment system, making every ride feel first-class.
• Spacious and Practical: Despite its futuristic looks, the iX offers a surprisingly generous amount of cargo space, perfect for weekend getaways or hauling all your gear. Plus, the ample legroom and headroom ensure a comfortable ride for all passengers.

Cons

• Price Tag: The iX definitely doesn’t come cheap. The starting price for the xDrive40 is $135,900 (before on-road costs), and the M60 rockets up to a hefty $228,400.
• Quirky Design Choices: The unconventional placement of some buttons and the massive grille might not be for everyone. It’s definitely an acquired taste.
• Range: While the iX offers a decent driving range (around 425 km for the xDrive40), some competitors might boast slightly better figures.

How Much Does It Cost?

As mentioned, the price tag can be a bit of a shock. The xDrive40 starts at $135,900, while the high-performance M60 will set you back a cool $228,400 (both before on-road costs). Keep in mind that these are starting prices, and additional options can push the price even higher.

Features and Benefits: A Tech-Lover’s Dream

The iX is brimming with innovative features that enhance your driving experience. The BMW Live Cockpit Professional displays vital information on a massive curved widescreen display. The gesture control system lets you adjust various settings with a wave of your hand – a futuristic touch!

Safety is paramount, and the iX comes loaded with advanced driver-assistance systems (ADAS) like automatic emergency braking, lane departure warning, and adaptive cruise control. These features work together to keep you safe on the road.

Running Costs: Savings on Fuel, But Not Maintenance

The beauty of an electric car is the significant savings on fuel costs. With electricity prices being lower than petrol, you’ll be spending considerably less on filling up (or rather, charging up). However, keep in mind that servicing costs for luxury electric vehicles can be higher compared to traditional gasoline cars.

Standing Out From the Crowd: How Does it Compare?

The iX faces stiff competition in the burgeoning electric SUV market. Key rivals include the Audi e-tron, Tesla Model X, and the upcoming Mercedes-Benz EQC. The e-tron offers a similar level of luxury and performance, but with a slightly more traditional design. The Model X boasts a more spacious interior and impressive range, but its minimalist interior might not appeal to everyone. The EQC promises to be a strong contender when it arrives, offering a blend of Mercedes-Benz luxury and electric efficiency. Ultimately, the best choice depends on your individual preferences and priorities.

Conclusion

The 2024 BMW iX is a bold statement – a luxurious electric SUV that redefines the driving experience. It offers exhilarating performance, a stunningly futuristic design, and a comfortable, tech-laden interior. However, the hefty price tag and some unconventional design choices might deter some buyers.