Most Popular Cars in January 2026: What Buyers Were Really Looking For

Published: Feb 2, 2026 1:34 PM

January might look quiet on the surface, but behind the scenes, Australians were busy comparing cars, asking questions, and making thoughtful decisions. The first month of 2026 revealed clear favourites, and the trends show what buyers value most. Here’s what caught attention, what people bought, and what stood out.

Toyota RAV4: Everyone Wanted to Know More

Top Enquired Car January 2026

Even before it reached showrooms, the 2026 Toyota RAV4 dominated enquiries.

Families were curious about whether the plug-in hybrid could make daily driving more economical. Style-conscious buyers compared GR Sport colours to see which would stand out on the street. Tech enthusiasts explored over-the-air updates, advanced safety systems, and all the clever features that make life easier behind the wheel.

It’s clear why the RAV4 captures attention. The mid-size SUV segment is hugely popular across Australia, combining versatility, style, and comfort for all kinds of buyers. Will the hype continue for the RAV4 in February? We wouldn’t be surprised if it did.

Chery Tiggo 4: Practicality Turned Into Action

Top Sold Car January 2026

While the RAV4 grabbed attention, buyers who wanted immediate practicality and confidence went with the Chery Tiggo 4. It was the top-selling car in January and also ranked in the top three for enquiries.

Shoppers were drawn to reliability, value, and everyday usability. Other popular choices included the Ford Everest, Hyundai Tucson, and early deliveries of the Toyota RAV4. January showed that buyers are doing their homework and making deliberate choices about what suits their lifestyle best.

Toyota Hilux: A Persistent Favourite

The Toyota Hilux remains a standout, ranking as the third most enquired about car in January. Would an Australian car list even be complete without a ute?

Buyers carefully compared trims, weighed work and lifestyle needs, and considered which variant would be most practical long term. Watch this space — we’ll be reviewing the 2026 Toyota Hilux soon 👀, giving buyers an even clearer look at what makes this versatile workhorse such a top choice. 


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Helping Buyers Decide: Behind the Scenes

In January, we published three new car reviews to help buyers compare and understand features:

  • Evaluating real-world value
  • Highlighting practicality for everyday drivers
  • Cutting through hype to see what really matters

These reviews give buyers confidence and clarity, helping them weigh options and choose the car that truly fits their needs. 

A Big Win for Buyer Confidence: 2026 Product Review Awards

These results show that buyers value honest, transparent guidance. And, it means we’re living up to the values and mission we have at Motor Scout. This makes us so proud.

Looking Ahead to February: What Buyers Can Expect

As January wraps up, buyers are already thinking ahead. The 2026 Toyota RAV4 continues to spark interest with its electrified options and tech upgrades. February will bring more choices to the market. Like the Kia EV4 and EV6 – electric SUV alternatives with strong range and modern interiors new to Australia.

February promises more comparisons, more discoveries, and more informed choices. Buyers will be exploring new ways of driving, weighing options carefully, and finding the car that truly fits their lifestyle.

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